What if we told you there was a way for your audience to physically touch and interact with your company without having to be in the same room, building or city? What if we told you that this interaction can greatly influence their decision to buy your product, use your service or donate to your cause? Would you be interested in what it was? Would you do it?
In Scientific American, F Jabr writes “When touch is part of an experience, it helps shift the brain into the deep level of engagement most conducive to building knowledge.” Why, then, have some marketers and organizations shifted to a more digital-focused marketing strategy? The goal is to engage our audience, not estrange them. Connect with them, not abandon them.
Touch is a fundamental human need. By printing, you engage in the physical world. By printing on textured papers, working with unique coatings and finishes such as die-cutting, you connect to their senses! Print and paper is the only method to cost effectively reach your audience in this way.
Sappi Paper developed a book called “A Communicator’s Guide to the Neuro Science of Touch” with Dr. David Eagleman. This book describes the necessity of touch, the mechanics of touch, how touch impacts our memory, decision making and much more. It even has a few case studies in it from master marketers BMW, World Wildlife Fund and yes, Apple. We have several copies available that we would love to share with you. We invite you to learn more at Sappi.com. Let’s Print.
PRODUCTION NOTES for “A WORK OF ART“: CMYK+AQ / 2 sides PAPER: EAMES COVER EAMES WHITE 120DTC CANVAS by NEENAH
ARTIST: Danielle Bellmont, Danielle@1igprint.com
If you were not included in our mail list but would like to be, or would like a sample of the A Work of Art postcard mailed to you, please contact your account representative, email us at firstname.lastname@example.org, or give us a call at 651-683-1125.