1IG Portfolio

JC Penney

Marketing

The “Square and Fair” theme is reflected in the materials featured here; a square presentation folder is stamped with a clear foil logo on 100% white cotton cover while the accompanying booklet uses contrasting bright colors and imagery to entice perspective suppliers. Attendees of the new brand launch in New York received this square cube as part of their invitation. The cube was printed on clear plastic and the invitation was foil stamped in silver.

  • Identity

  • Marketing

  • Booklets

  • Packaging + Kitting

  • Campaigns + Direct Mail