Indian Motorcycle Elite Dealership Invitation
Campaigns + Direct Mail
Opening this special offer from legendary Indian Motorcycle was as exhilarating as hitting the open road. Lucky recipients were given a commemorative coin which nestled neatly in the custom box produced from 12 pt coated board. A styrofoam insert was assembled below the liner tray to help maintain the integrity of the piece as it traveled through the mail, yet kept the overall weight fairly light. Vintage motor oil labels were reproduced and mounted on cans to be used as point of purchase displays at participating dealerships.