50982

Ultra Creative

The Bare Essentials

Client
Ultra Creative
Job number
50982
Description

Most successful projects begin with a barrage of ideas rapidly scribbled on a napkin, meeting table or wall. It's called brainstorming. In this instance, we teamed up with Ultra Creative once again to produce a gift package that would resemble a miniature version of an old steamer trunk.

Paper

165# Neenah Natural White Classic Crest Cover, 38# Neenah UV Ultra Text, 100# Sappi Flo Gloss Cover, 60# MacTac Uncoated Label, 70# Domtar Lynx Opaque Text, 80# Sappi Gloss Cover, Brown Kraft C-Flute Outer Shipper Corrugated

ink

4-Color Process + Soft Touch Aqueous Coating

size

12” x 5.5” x 3.5”

finishing

Trim, Score, Fold, Saddle Stitch, Die Cut, Hand Assembly

Every project begins with brainstorming ideas and in this instance, Ultra asked us to help create a gift package that would resemble a miniature version of an old steamer trunk.

The play on this trunk is to hold all the requisite items you will need to care for your bear that will be arriving in a few weeks. We designed three internal partitions to hold small canvas bags of Spring, Summer and Autumn bear munchies (a.k.a. delicious candies).

We also designed a hidden compartment inside to hold the bear drool catcher, also known as the common pillowcase. Perfect for a long winters nap.

The lid above the hidden compartment was used to hold a bear thoughts journal, flash cards to teach your bear the essentials, and even a whistle to wake up your new bear after hibernating, or just in case of a zombie apocalypse! The partnership on this unique gift package made it possible to win our first Benny Award. Named after Benjamin Franklin, it is the highest and most coveted award a printer can receive.

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